We haven’t been running our blog for a very long time, less than a year actually. But over this short amount of time we have learnt some tips that have helped us along the way. So we thought why not share some of these.
- Know your audience: Yes we all love to say “I blog because I love it and its my passion” this is mostly true with most of us however it is nice to know you appeal to someone, a person or an audience and they appreciate and enjoy reading the content you put out. So it is important to know the audience you are trying to appeal to or the audience that appeals to the content you post about. You can’t post for 6 months about fashion and beauty then the next month decide to switch it up to write about finance and politics. This can confuse you audience as to the direction you are going because they are used to you in a certain way and a certain form of content therefore some might lose interest and feel alienated.
- Consistency: This is key, I have found at the start when the blog was initially set up we used to post everyday, but we quickly realized this is hard to maintain and we were setting ourselves up for failure. This is when we decided to set up a practical schedule that works for us and allows us to maintain consistency with our our audience. Working out a schedule will also help motivate you as you have a clear guideline and time-frame as well it allows you to build a loyal audience where they know when to expect your content not randomly everyday for one month straight then no post for three months.
- Love your existing audience and new audience: This can be difficult to balance because no blogger will out-rightly say they do not want to grow. As much as we enjoy blogging and it is a creative fun outlet, with it comes new old audience, loyal audience and challenges on how to grown without alienating existing audience whilst attracting new ones. So maintaining these relationships is important, I mean that is one of appeals of blogging connecting with like-minded people on a global scale. Blogging is not a one-sided relationship its important to interact, visit other people’s sites, reply to comments as well as comment on other people’s blog (don’t spam) just interact.
- Content: this is very simple really good content and presentation means more appeal, interest and loyalty to your blogger. So thought into pictures and the text is important, simple things like using natural light and not artificial light. Spacing out your headings, using bullet points, formatting etc all these little things go to toward making your blog-post more creative and thus appealing to people. With blogging we like eye-catching pretty pictures, you have to think what keeps you going to someone else’s site and use that as a pointer and guidance for yours (don’t plagiarize and copy but just get inspiration). It really is an amazing open-source, global, collaborative industry so take advantage and learn from others as well as letting others learn from you.
- Don’t be selfish: This is a touchy point for everyone, as a blogger you will get brands wanting to collaborate with you. And this is the grey area bloggers often shy away from speaking about because you don’t want to seem like a sell out, but it is nice to get freebies who doesn’t want free makeup on clothes etc. However you must be mindful of some of the brands you collaborate with, do they appeal and fit in with the brand and audience you have? Are you now instead of being informative bombarding you audience with sponsored posts? This can alienate your audience and take away from the authenticity that once made you unique and interesting to them. And touching on this point too, competing with other bloggers. It’s not a competition there is plenty of space and room for everyone its suppose to be fun and creative so don’t turn it into a competition.
What other tips have you learnt that you would like to share? x